Post by account_disabled on Dec 30, 2023 4:43:04 GMT
After a year full of challenges for the advertising industry, taking advantage of the celebration of San Publicito we want to take stock of the last few months, show how the pandemic changed everything (or almost everything) and look to the future. In January of last year everything seemed prosperous and the sector of our beloved marketers launched their resolutions. But what has remained of them? Have they lasted or did the pandemic destroy everything? “Praying” was of no use : the coronavirus forced the sector to buckle down like never before and adapt to a new, unprecedented situation in record time. At MarketingDirecto.com we wanted to speak with professionals from different agencies and brands who have given us their vision of what happened last year through three questions: We traveled to San Publicito 2020. What was the strategy you had in mind last year and how did you have to adapt it (or banish it) with the arrival of the pandemic? What did 2020 take away from this profession? And what did he bring? Do you dare to predict what 2021 will be like? SUSANA PÉREZ, Executive Creative Director of Proximity Madrid SUSANA PÉREZ Proximity Madrid San Publicito.
In January 2020 we were excited, we had good campaigns to start the festival season and we were immersed in new business to grow our business. Suddenly we had to stop and adapt, stop thinking about festivals Phone Number List and put ourselves on the side of our clients to help them modify their communication and their business adapting it to the moment . We had to be reactive, fast and creative, we are going a little as usual, but in the middle of a global pandemic. 2. 2020 took away a very important human part that this profession has, suddenly we stopped seeing each other physically, but we felt the support of our colleagues in quite difficult times. The creative departments were the ones that had it the worst because it is difficult to think from a distance , when a brainstorming in the same room generates silence, nothing happens, we are all used to it, but when it passes through a screen the silence becomes strange, you need to fill it out. Little by little we have gotten used to it and I think it is something positive that this pandemic has left us, in-person attendance is not necessary.
We miss each other and we need to see each other, but teleworking is here to stay. We have discovered that we can make the way we work more flexible and still be productive. 3. Well, as January has started, I would dare to say that 2021 will be unpredictable . I have a friend who maintains that 'to survive you don't have to have hope', but I want to think that the future is not something that is already predefined and is waiting for us, it is something that we are building together and if we imagine a better future we will be working so that it is so. That's why let's collect all the learnings from 2020, let's not let them fall on deaf ears and let's build a 2021 by changing those things that led us to experience a global crisis. JUAN GARCÍA ESCUDERO, CCO of TBWA Juan Garcia Escudero 1. The truth is that exactly one year ago I was about to join TBWA. Obviously, my expectations were logical, that first day in the agency's offices, with everyone, getting to know the team, closely, personally, as I like to do. Well, I never got to set foot in the office so I had no choice but to try to do all that, but electronically. Adapt or die. 2. What was taken were the budgets, that's for sure. Companies have suffered many difficulties and agencies have had to be close to clients in these difficult times.
In January 2020 we were excited, we had good campaigns to start the festival season and we were immersed in new business to grow our business. Suddenly we had to stop and adapt, stop thinking about festivals Phone Number List and put ourselves on the side of our clients to help them modify their communication and their business adapting it to the moment . We had to be reactive, fast and creative, we are going a little as usual, but in the middle of a global pandemic. 2. 2020 took away a very important human part that this profession has, suddenly we stopped seeing each other physically, but we felt the support of our colleagues in quite difficult times. The creative departments were the ones that had it the worst because it is difficult to think from a distance , when a brainstorming in the same room generates silence, nothing happens, we are all used to it, but when it passes through a screen the silence becomes strange, you need to fill it out. Little by little we have gotten used to it and I think it is something positive that this pandemic has left us, in-person attendance is not necessary.
We miss each other and we need to see each other, but teleworking is here to stay. We have discovered that we can make the way we work more flexible and still be productive. 3. Well, as January has started, I would dare to say that 2021 will be unpredictable . I have a friend who maintains that 'to survive you don't have to have hope', but I want to think that the future is not something that is already predefined and is waiting for us, it is something that we are building together and if we imagine a better future we will be working so that it is so. That's why let's collect all the learnings from 2020, let's not let them fall on deaf ears and let's build a 2021 by changing those things that led us to experience a global crisis. JUAN GARCÍA ESCUDERO, CCO of TBWA Juan Garcia Escudero 1. The truth is that exactly one year ago I was about to join TBWA. Obviously, my expectations were logical, that first day in the agency's offices, with everyone, getting to know the team, closely, personally, as I like to do. Well, I never got to set foot in the office so I had no choice but to try to do all that, but electronically. Adapt or die. 2. What was taken were the budgets, that's for sure. Companies have suffered many difficulties and agencies have had to be close to clients in these difficult times.